301 is bold, energetic, and instantly recognisable. It opens with a sharp burst of mint that feels cool and refreshing, balanced by crisp green apple and a squeeze of lemon. The opening is bright and lively, giving the scent an immediate sense of confidence and presence.

As it develops, the fragrance becomes smoother and warmer. Tonka bean adds a subtle sweetness, while ambroxan gives the scent its modern, slightly musky depth. Geranium runs through the heart, keeping everything fresh and aromatic rather than heavy.

The dry-down is rich and long-lasting. Madagascar vanilla brings warmth and creaminess, balanced by cedarwood and vetiver for a clean, woody backbone. Oakmoss adds depth and structure, helping the fragrance cling to skin and fabric for hours without becoming cloying.

This is a statement fragrance made for evenings and confident wearers. Sweet, fresh, and undeniably masculine, it works just as well for nights out as it does for making an impression. Crafted as an extrait de parfum in London, it delivers strong performance with a bold trail that lasts.